Essayly

Essayly is an online platform for education experiences. As such, it needed to have a user-friendly interaction not only in the browsing of such experiences but also in the final checkout, allowing you to hand pick the type of essays.

Approach

To achieve this - we conducted an analysis of the target audience, conducted interviews, developed characters and created an information architecture. Then - custom scripts and prototypes.

As a result, we created a competitive project, where there were advantages over analogues and maximally conveniently worked out the entire user experience

Services
  • Analysis of the target audience
  • Empathy Map
  • Information architecture
  • Customer journey map
  • Design

User Flow

Essayly is an online platform for education experiences. As such, it needed to have a user-friendly interaction not only in the browsing of such experiences but also in the final checkout, allowing you to hand pick the type of essays, and take advantage of promotional campaigns. To achieve this we had to create an entire flow skeleton of the entire website, ensuring the user would never get lost, creating a pleasant and satisfying experience.

Wireframes

At the wireframing phase of the design process, our ideas are young and unpolished. Wireframes serve to establish relationships between elements, allowing you to decide on the site’s navigation, on the imagery and on all its calls to action. Wireframing worked as a tool, a means to an end, that allowed us to improve the user flow and to make uncompromising design decisions.

Character

Layouts

Before us was the task of making a minimalist and beautiful user interface. Using the colors of the brand, we created excellent layouts and gave users a lot of visual space and got rid of all that was superfluous

At the wireframing phase of the design process, our ideas are young and unpolished. Wireframes serve to establish relationships between elements, allowing you to decide on the site’s navigation, on the imagery and on all its calls to action. Wireframing worked as a tool, a means to an end, that allowed us to improve the user flow and to make uncompromising design decisions.

Results

67%
Reduced time for 1 order
3x
Increased speed of the managers
83%
Removed barriers to customers

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